As I mentioned in my previous post, infinite.ly (Private Alpha) -- A DIY Social Media Tool?, is geared towards monitoring your social presence. You wanted to monitor who is talking about you or your product, or who are talking about the same products as yours. In my case for example, I am interested who is talking about 'tweetitow,' and other people talking about related products to SMS tweeting.
If you look at my public infinite.ly account, owrange.infinite.ly/, you will have an idea of how I monitor about SMS tweeting here in Philippines, which is related to 'tweetitow.'
With my owrange.infinite.ly, in one page, I will have a bird's-eye view who are having problems with tweetitow, and also those who are kinda liking it. As they say, no problems or issues that cannot be resolved with an honest sincere conversation.
I will also have an idea who are using other services, like Globe Mobile Tweet and Sun Alertz. Now, if you are a social marketer, it will now be easier for you to find prospect customers. So when you find someone unhappy with other services, you can try to talk to them about your product. (I used to do that but no more now, the thought of crashing tweetitow is just scary, and what's the use of having many members but are frustrated.)
