Aloo.ph -- what breadcrumbs can they be cooking?

When I knew about aloo.ph, I thought, "Wow, they are quite brave to get into a location-based social site." Because I think it will be a challenge to entice people to use location-based social sites. Not because of confidentiality issues, but how to make it very easy for the users to 'check-in.' 

With the '1st version' of aloo.ph, I can only 'check-in' via web. As I said I'm a mobile fan, it kind of a pain that I need to have a computer or laptop with me just to check-in, right? Anyway, I was waiting for their mobile version before I could really use them. So from time to time, I check on it.

When I checked on it recently, I was kind of sad when I saw that they have a "We'll be back shorty..." sign. So I checked with Brian Dimarucot, and happy to know they will be relaunching in September. 

I wonder what to expect from them in their relaunching. This is their latest facebook status:

alooph Breadcrumbs? Breadcrumbs are tips/suggestions left by people in places all around you. A breadcrumb can be a tip that a mall in Ortigas is having a sale or it can be a suggestion that a newly opened resto in Makati is serving the best Chicken Seekh Kebab. Breadcrumbs are location-based, so wherever you are there arealways new things to discover either by simply logging into alooph or through SMS.

I also love that feature of them, it's like tips in foursquare. But I'm really hoping for a way to check-in via mobile, a mobile-version website will be fine with me.

Let's watch out for Aloo.ph. Aloo.ph, surprise us! Tasty breadcrumbs.